Privacy Policy

Commitment To Online Privacy

At British Empire Trust PLC (“British Empire”), we understand the specific concerns of Internet users about what type of information is gathered and tracked on websites, how that information is used, and with whom it is shared.

We are committed to protecting the privacy of your personal information that we obtain about you through your use of this website (the “Site”). This commitment is described in this privacy policy which sets out how we collect, use and handle your information, and what steps we take to protect your privacy when it is collected by us on our Site.

By using this website, you agree to the use of your information in accordance with this privacy policy.

Your Information

Your information is the information which we obtain about you. This information includes your name, address, telephone number, email address, and any other contact details. It includes information which either you give to us or to our investment manager, Asset Value Investors Limited or which we obtain about you, through your use of this Site and/or in connection with any products we or Asset Value Investors provide to you. We also collect information about you through email and voluntary online surveys or forms.

We also gather information about you from our Site. This will include information (such as how many people visit our Site, the pages they visit, the features they use, how long they stay and the websites they are connecting from) collected on an aggregate basis on public areas of our Site, or on an individual basis on areas of our Site that require Site visitors to logon using and access code (e.g. userID and/or password). We also collect information through the use of Cookies.

How We Use Your Information

We will use your information to improve the calibre of online information and services offered. This will include using your information for:

  • Editorial and feedback purposes.
  • Carrying out analysis for marketing and promotional purposes.
  • Carrying out statistical analysis of customer behaviour.
  • Developing and improving our product.
  • Improving and updating our Site.

You agree that we may disclose your information to credit reference agencies and fraud prevention agencies or registers who will use your information to search their database when we consider your application. These agencies may retain a record of the search and share your information with other organisations.

We may share your information with our agents, subcontractors or other companies who help us provide our products and services to you. These companies may only use your information to help us to administer and manage our products and services. We will only share your information on the condition that these companies keep your information strictly confidential.

We may share your information with any governmental or regulatory body, if required to do so by law. Otherwise, we will not use your information for any other purposes.

Use Of Cookies

A cookie is a small piece of information that an Internet site sends to a website visitor’s computer. In some cases, it is stored on the visitor’s computer’s hard drive. Cookies can save the visitor’s name, password, user-name, screen preferences and the pages of the site viewed by the visitor. Visitors may decline the Internet cookie by using the appropriate feature of their Web software, if available. Declining the Internet cookie may, however, interfere with a visitor’s ability to view certain content is this web site.

Security Standards

We work hard to ensure that our systems are secure and that they meet industry standards. Where appropriate, we employ firewalls, encryption technology, user authentications systems (e.g. passwords and personal identification numbers) and access control mechanisms to control access to systems and data. We will continue to assess new technology to evaluate its ability to provide additional protection for your personal information.

Right To Change Internet Privacy Statement

We may amend this privacy policy from time to time. Changes will be effective immediately upon posting to our Site.

Contact Us

It is important to us at British Empire to hear what visitors have to say about our Site. If you have any questions and/or concerns, or want to let us know what you think, please contact us by email at info@AssetValueInvestors.com